Selling by Example
Close your eyes and imagine you are a customer looking for automotive repair...how would you choose a shop? Price, location, service, or referrals?
Price will bring people in the door, but education and kindness will keep them. People want to come to a shop where the front desk or service advisor is not saying things like "that is above my pay grade" when someone calls with a complaint, or "I am so sick of this place but I need a job".
People want to feel welcome.
They want a smile and a clean bathroom. We as customers want to feel safe; knowing that you are looking out for us. We like recommendations, we welcome money saving tips, and we want you to know we can go anywhere. With good service, referrals will follow.
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Mitchell1 Guy Tips
Build a recommendation or revision for any work your customer declines so you can continue to build customer loyalty by asking them on each visit if they have preformed the service. This actually allows you to take care of your customer and to build a loyal relationship which helps the customer find value in your services.
Did you know you can create your own "follow up" letters?
Did you know you can click on the "Followup" tabs to filter a list of customers who's last invoice falls into a prior date range. You can then create your own postcard and send it to inactive customers. Click here for a demonstration.