Blogs

24
Jan
2013
Mitchell1guy

How To: Sorting Saved Estimates in ProDemand

Have a lot of saved estimates in ProDemand? You can sort them to make it easier to find the one you’re looking for.

At the top of the saved estimates table are four headings. You can click on these headings to sort the list by that column. The default sort lists the estimates by the Last Save Date with the most recent at the top. You will see a small white triangle next to the heading name that the table is currently being sorted by. If the triangle is pointing down, the table is sorted in descending order. If it is pointing up, the table is sorted in ascending order.

02
May
2012
Mitchell1guy

ProDemand has Community

What do you do if you have tried everything you know and the car is still not fix? Call your buddy that owns a shop across town? Search the internet for some information? Well Mitchell’s ProDemand has the answer! It’s under the community tab and you can search a data base to see if someone else ever had a similar problem to see how they repaired the vehicle or if you can’t find it you can post your own question. In community, users post questions and answers too hard to fix repairs and allows technician to help each other from all over the country.

04
Jan
2012
Mitchell1guy

Customer Focus

People shop and buy in a totally different way than they did just a few years ago. People also learn and refer in a different way. What is truly important is that you market in a different way. People are very cost conservative right now. What that means is you have to in essence buy their business.

06
Sep
2011
Mitchell1guy

Blogging and why it's important

In 2008 13% of the US internet population created and maintained a blog. In 2013, at least 17% of the US internet population will be blogging. That is a total of 40,781,912 people. Are you one of them?

A blog is a tool that allows you to quickly and easily create and publish content that allows people to leave you feedback on your blog. If you are not involved in blogging or on social media Google indexes your company based on what others are saying. If you are blogging often your company website will do well in Google search results.

29
Aug
2011
Mitchell1guy

The Good, The Bad, and Liver Lips

Don't you hate it when someone puts out a bad review on Yelp and they have never even been to your shop? It's even more of a hassle when you try to get it removed. With Mitchell1's social ECRM you customer receives a survey after their visits. This survey is then submitted to Google, Bing, and Yahoo, help your repair facility move up your customers search results. Remember, marketing is all about building loyalty.

29
Aug
2011
Mitchell1guy

Vendor Setup

The Vendor Setup selection from the Setup menu opens the Vendor Setup dialog box. You are able to add or delete Vendors, or edit Vendor information from this panel.

To add a New Vendor:

31
Jul
2011
Mitchell1guy

Are you a Tweeter?

No probably not, after all why should you be? You just recently learned about Facebook and you really see no value in that so why bother with Twitter? You are not alone, this is a common misperception in every industry not just the automotive industry. Here are the top three reasons Twitter should be part of your marketing plan:

13
Jul
2011
Mitchell1guy

Marketing in the Automotive Industry

The car industry has been behind the marketing curve for many years.  The industry has failed to see the value of marketing, possibly because the marketing has failed them so many times.

13
Jul
2011
Mitchell1guy

Preventative Maintenance Packages

Money is tight, but you already know that. Consumers are spending less on repairs and more on fuel. Many repair shops in the Valley are feeling the pinch.

You can capitalize on this economic downturn, by promoting planned maintenance.

If a car owner can budget for repairs and the shop can provide a case as to how preventative maintenance can save the customer money in the long run, it's a win/win situation.

13
Jul
2011
Mitchell1guy

Selling by Example

Close your eyes and imagine you are a customer looking for automotive repair...how would you choose a shop? Price, location, service, or referrals?

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